While real estate continues to be a business built on personal relationships, strategic use of the web is becoming increasingly neccessary for success.
For example, new figures for the National Association of Realtors show that 74% of buyers use the internet as a research source before selecting an agent or a property. The internet is now much more than another medium for displaying listings: it is a key element in the homebuying and selling process and working with the right technology tools is absolutely essential.
Agents are provided with:
- Individual Agent internet site within the company site
- Individual e-mail account
- Access to high speed, broadband internet work stations within each office
- Agent intranet with powerful tools, news, and exclusive features
- Training on how to use technology tools
As a Prudential agent, our associates can earn the e-certified? designation from Prudential Real Estate. To be e-certified? agents take an on-line tutorial course followed by an exam.
Being e-certified? signifies that an agent knows how to use e-mail, the internet and other high technology tools to serve their client. Becoming e-certified? is only available to Prudential Real Estate Affiliates agents and is achieved at no charge. Once e-certified?, an agent can use the Prudential e-cards? for prospecting and marketing using e-mail.