While real estate continues to be a business built on personal relationships, strategic use of the web is becoming increasingly neccessary for success.

For example, new figures for the National Association of Realtors show that 74% of buyers use the internet as a research source before selecting an agent or a property. The internet is now much more than another medium for displaying listings: it is a key element in the homebuying and selling process and working with the right technology tools is absolutely essential.

Agents are provided with:

• Individual Agent internet site within the company site
• Individual e-mail account
• Access to high speed, broadband internet work stations within each office
• Agent intranet with powerful tools, news, and exclusive features
• Training on how to use technology tools

As a Prudential agent, our associates can earn the e-certified? designation from Prudential Real Estate. To be e-certified? agents take an on-line tutorial course followed by an exam.

Being e-certified? signifies that an agent knows how to use e-mail, the internet and other high technology tools to serve their client. Becoming e-certified? is only available to Prudential Real Estate Affiliates agents and is achieved at no charge. Once e-certified?, an agent can use the Prudential e-cards? for prospecting and marketing using e-mail.